What we said
“Looking for the perfect hotel at the lowest rate? Use the world’s largest hotel search to compare over 900,000 deals from more than 300 booking sites.
It really couldn’t be easier. Just search, compare then book – anywhere you like!”
What we did
My first task involved auditing the existing user journeys to suggest ways of improving the copy throughout the site. This included:
· Creating a glossary of standard terms to improve consistency
· Streamlining and removing copy where necessary so that it would work across desktop, tablet and mobile
· Defining and explaining the tone of voice for any other writers producing content for the trivago brand
In addition, I created new content for the customer dashboard, encouraging users to complete their profile, and rewrote app store descriptions for the trivago app.