Dan Adams Copy
Freelance creative copywriter
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Carnell rebrand

On the road to success: motorway maintenance company Carnell gets a brand overhaul.

What we said

What we said

"For almost two decades, major public and private sector customers have relied on us for cost effective, sustainable innovations that help the successful operation and maintenance of their 
network assets."

What we did

What we did

Carnell provides maintenance and support services for the UK's highways. They were worried that, while their business had evolved, their identity had not.

We freshened things up with a new logo, colour scheme, typography and visual identity, and helped them perfect their tone of voice.

In all our communications, we positioned Carnell as 'specialist' and 'strong yet flexible.' Nowhere else was this more prominent as their new website, which really showed off the new, more dynamic Carnell brand.