Dan Adams Copy
Freelance creative copywriter
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British Gas Fantastic Things

It doesn't take a hero to make energy reduction fun. Or does it?

What we said

What we said

"Our Account Managers do fantastic things to reduce energy costs."

What we did

What we did

British Gas wanted to give the usually rather unexciting subject of energy reduction a more human touch. So we transformed the British Gas Account Manager into a hero figure who would go to any lengths to reduce energy costs.

This truly integrated campaign included advertising, inserts, email, web copy and banners.

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