Dan Adams Copy
Freelance creative copywriter
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Barclays Blue Rewards

With so many other banks offering accounts with incentives, how could we make Barclays Blue Rewards stand out from the crowd?

What we said

What we said

"Earn rewards of up to £180 a year just for banking with us."

What we did

What we did

Barclays Blue Rewards is a complicated proposition. With lots of different rewards each month, it was important that we communicated the benefits to the customers clearly and effectively.

We deliberately led with the monetary reward in the headline to attract the reader to the proposition.

Using a "less is more" approach, we distilled the rewards to their most simple form. We could then provide any supporting information in accordions at the bottom of the page.

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